Who we are
We help everyday investors build wealth through smart, strategic real estate deals. With a hands-on approach, deep market knowledge, and a commitment to transparency, we make property investing simple, accessible, and profitable.
Our journey started with a simple question: How can real estate create lasting, passive income for everyday people?
After seeing the limits of traditional investing and the lack of guidance out there, we took action—one property at a time. What began as a personal pursuit became a passion for helping others build real, sustainable wealth.
Since then, we’ve:
Acquired 100+ doors across growing markets
Completed high-return fix-and-flip projects
Built passive income portfolios for new and seasoned investors
Delivered consistent returns with integrity
Whether you’re after long-term growth through multifamily or fast capital from flips, we bring the strategy, support, and systems to help you invest with confidence.
Meet the Team
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Jeff Liu
FOUNDER & CEO
Jeff Liu is a real estate investor and entrepreneur with a background in healthcare and pharmaceuticals. He transitioned to full-time real estate investing in 2020 and founded Gold Standard Equity, focusing on multifamily property development and strategic acquisitions. Committed to financial empowerment, he also teaches others how to invest in real estate with the right mindset, strategy, and team.
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Stephanie Mazza
OPERATIONS MANAGER
Stephanie brings 18 years of expertise in property management, overseeing diverse property types such as single-family, multi-unit, and commercial spaces. Their dedication to personal and professional development, including ongoing education and industry engagement, reflects their belief that growth drives business success. As Operations Manager, Stephanie ensures smooth operations, regulatory compliance, and exceptional tenant and owner satisfaction.
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Bobby Oliver
DEVELOMENT STRATEGIST
Bobby Oliver is the Business Development Strategist at Gold Standard Equity, driving the growth of its multi-family housing portfolio. With a background in economics and six years in house flipping and land development, she brings practical expertise to real estate. Over eight years, she built and sold four businesses, gaining valuable insights. Passionate about addressing the housing crisis, she plans to focus on multi-family syndications and development, creating sustainable housing while delivering value to investors and communities.
What Sets Us Apart
We simplify real estate investing for everyday people by offering:
Access to Off-Market Deals
Exclusive investment opportunities you won’t find on public listings.Local Market Expertise
We invest in high-growth areas we know inside and out.Fix-and-Flip & Multifamily Experience
Proven track record in both fast capital and long-term income strategies.100+ Doors & Consistent ROI
A history of delivering results—with transparency and integrity.
